Kate Hudson: Promoting Fabletics and the Athleisure Brand

Fabletics is a retail company that provides sportswear and accessories mostly for women. It operates online through customer subscriptions. Fabletics is mostly referred to as athleisure. It is a private company mostly known for its e-commerce business approach. Fabletics offers its customers personalized outfits specially made for them. The founders were Kate Hudson, Adam Goldenberg, and Don Ressler. They started up the company in July 2013. Fabletics is a subsidiary of TechStyle fashion Group.


According to an article Posted in Forbes, Kate Hudson’s Fabletics is taking on Amazon boldly. According to the article, Fabletics has grown $250 million in three years. Through online subscription mechanism, the company can sell its clothes to its customers. Customers like brands that are inspirational to them and order from the firm which is very convenient, as long as they have a member’s subscription. Fabletics has a steady growth curve since it begun.


Fabletics works on re-imaging high valued brands. The company can offer personalized services through its membership model. Fabletics stands out from other companies in several ways. It encourages reverse show-rooming whereby people browse offline and buy the good elsewhere at a lower price. This creates positive and good relations with its customers. Fabletics does not fully depend on the online date. The company has various stores where it also presents its material. The company acknowledges people’s accessibility and also their culture in growing their brand.


In another article also published in Forbes, it talks about how Kate took on the growing athleisure brand. There was a Hollywood event to celebrate the launch of Fabletics, in collaboration with pop star Demi Lovato. According to Demi, the brand was all about inspiring women, and she loves it. Since its founding, the company has been a fashion-forward Athleisure Brand.


Kate Hudson has been a hands on, dedicated founder of the Athleisure Brand ever since its beginning. She had been approached by TechStyle Fashion Group with the idea. This was due to her active lifestyle, and she seemed to represent all that the brand was about! Kate was actively involved in reviewing budgets and picking a good social media strategy. Kate had faced negative press from a couple of celebrities due to the membership model. However, Hudson was not shaken, and she prioritizes efforts to make communication a priority.


Due to Kate’s commitment to the provision of quality customer service, Fabletics shot up in the fashion industry. People should take up the lifestyle Quiz to find out which Fabletics gear best suits them.

Kate Hudson’s Fabletics Quality Competing with Amazon

Amazon has been at the forefront of the online apparel niche for many years, and even though they pull in over 20 percent of the retail sales in this market, there appears to be some serious competition on the horizon. Kate Hudson’s Fabletics has been exploding onto the scene for a number of reasons, incredible styles, huge savings over similar products, and exceptional customer service. Kate Hudson’s Fabletics has the numbers to show they are in this game for real, pulling in over $250 million in sales in the same arena as Amazon is doing at the moment.


Take a closer look at this athleisure brand and you see why so many women are raving about the merchandise. First, you can head over to the Fabletics store at the mall and actually try on all the merchandise. Whether you are looking for the latest in yoga pants, tank tops, or leggings, everything is there for you to get a real feel for. This is a great opportunity to take the Lifestyle Quiz and enhance your membership too, which is one of the other reasons so many women are being drawn to the stores. Compare the quality of the merchandise to name-brand apparel, and the difference is the price, as the quality is exactly the same.


Kate Hudson’s Fabletics e-commerce website is where you can take advantage of all the membership benefits. The biggest positive you will take away from shopping at the local store in the mall is all those pieces of workout apparel and active-wear are transferred to your online profile. Shopping online was never easier, you simply log into your account and all that clothing that you know fits perfectly is waiting for you. No longer concerned about size issues, women are buying up tank tops, leggings, and yoga pants by the bunches. Unlike shopping at Amazon where you don’t know about how the apparel looks until you get it home, at Fabletics you simply search for colors and styles you don’t have and buy them up.


Kate Hudson’s Fabletics also provides their members with things like a free personal shopping assistant, free shipping for orders placed online, and discounts on the active-wear. What this all means is the female shopper is being pampered from the time they enter the store to the time they log into their online account. The shopping assistant looks at quiz answers and chooses an item each month for consideration, just another spoiling in the making.