Kate Hudson’s Fabletics Quality Competing with Amazon

Amazon has been at the forefront of the online apparel niche for many years, and even though they pull in over 20 percent of the retail sales in this market, there appears to be some serious competition on the horizon. Kate Hudson’s Fabletics has been exploding onto the scene for a number of reasons, incredible styles, huge savings over similar products, and exceptional customer service. Kate Hudson’s Fabletics has the numbers to show they are in this game for real, pulling in over $250 million in sales in the same arena as Amazon is doing at the moment.


Take a closer look at this athleisure brand and you see why so many women are raving about the merchandise. First, you can head over to the Fabletics store at the mall and actually try on all the merchandise. Whether you are looking for the latest in yoga pants, tank tops, or leggings, everything is there for you to get a real feel for. This is a great opportunity to take the Lifestyle Quiz and enhance your membership too, which is one of the other reasons so many women are being drawn to the stores. Compare the quality of the merchandise to name-brand apparel, and the difference is the price, as the quality is exactly the same.


Kate Hudson’s Fabletics e-commerce website is where you can take advantage of all the membership benefits. The biggest positive you will take away from shopping at the local store in the mall is all those pieces of workout apparel and active-wear are transferred to your online profile. Shopping online was never easier, you simply log into your account and all that clothing that you know fits perfectly is waiting for you. No longer concerned about size issues, women are buying up tank tops, leggings, and yoga pants by the bunches. Unlike shopping at Amazon where you don’t know about how the apparel looks until you get it home, at Fabletics you simply search for colors and styles you don’t have and buy them up.


Kate Hudson’s Fabletics also provides their members with things like a free personal shopping assistant, free shipping for orders placed online, and discounts on the active-wear. What this all means is the female shopper is being pampered from the time they enter the store to the time they log into their online account. The shopping assistant looks at quiz answers and chooses an item each month for consideration, just another spoiling in the making.

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