Norman Pattiz Announces Results of Brand Lift Studies

Norman Pattiz, Chairman of Podcast One, conducted important studies regarding brands and how they have been recently impacted by podcasts. Research has shown that podcasts have caused consumers to take more notice than they did previously of five major national brands, but there was also a stronger propensity to buy as well.

This study, a first-of-its-kind, with five different national brands, in five different categories and product lines. This study was conducted to prove that participating in podcasts can have a dramatic impact on how consumers view a brand.

The study was focused on specific key findings, including various statistics including how consumers reacted to these brands prior to a podcast and after a podcast.

One of the most dramatic increases recorded, was the mention of a specific grocery brand after listening to a podcast, whereas prior to the podcast only 7% of consumers would mention a specific brand. The main takeaway for Pattiz is that podcasts can have a more impact than even a television commercial.

The results in various markets were astounding, including consumers asking for financial services after listening to podcast. Those who sought out financial services was up by 47% in the financial markets, and additionally 37% the interest was up for aftermarket parts in the automotive industry, and nearly 25% for lawn care services. Learn more about Norman Pattiz:

The second point of interest for the study was the increase in interest that consumers showed after listening to a podcast. Edison Research, the company chosen by Podcast One to conduct the study, continued to carry out further studies regarding the impact these podcasts would have in 2016.

The study covered five national brands in an attempt to not only prove just how effective they are but that the product lineup isn’t significant. Each brand was given an opportunity to run their podcasts from 4-6 weeks to keep the time-frame the same, as well as to measure the outcome in terms of percentages.

The outcome continued to remain the same; each audience was in fact receptive to the branding message, with an increase in percentages across the board. According to Biz Journals, the ability to integrate advertising and measurement tools is vital to the success of any brand according to Norman Pattiz.

Podcast One is the leading podcast network in the country, and was founded by Norman Pattiz after he led Westwood One, the radio station to massive success.

Hussain Sajwani Uses DAMAC for Good

It is not often that a major company like DAMAC is able to help people who cannot even afford new clothes but it is something that Hussain Sajwani knows is an important part of being successful. He wants to make sure that he is doing everything that he can to help people out and to get all of the options that they need with their buildings.

Hussain Sajwani also knows that doing his part as a charitable person will make his own life better while he is working to improve the lives of others. Thanks to the opportunities that the Hussain Sajwani family has created for needy children, they are able to have clothing, food and shelter that they may not have had in the past. It is something that has made an actual difference in the lives of children around Dubai and they are hoping to do the same with children around the world.

The DAMAC owner, Hussain Sajwani, has done what he can to make his business successful. He came up with ideas to make new and modern buildings and he also did what he could to make the company a much better opportunity for different people. Read more: DAMAC Chairman Relishes His Roots | The National

Thanks to everything that he did with the company, it is now one of the most successful in all of Dubai and has been able to help people get all of the options that they need with their own buildings and developmental opportunities. It is a great company and one that is going to be good for a long time.

There are many new things that the DAMAC company has been able to do. It is something that has been a great chance for people to get what they are doing. They have also done what they can to try new things. Hussain Sajwani wants to provide the best buildings. Learn more about Hussain Sajwani: and

While he does like to focus on his company and the building opportunities that he has, he enjoys doing things to help needy children. That is something that his heart is truly in because he knows that it is something that can change lives.

Troy McQuagge’s Contribution to the Success of USHEALTH Group Earns Him Gold in the One Planet Awards

Troy McQuagge is officially the CEO of the year 2016. The USHEALTH Group, Inc. boss walked away with the gold award during the One Planet Awards that were issued in January this year. The One Planet Awards are among the most coveted and far-reaching awards in the world, bearing in mind that it awards performers in all industries across the board. The awards are held annually and honor professionals from start-ups & large enterprises, regardless of whether they are profit-making or not, or whether they are privately-owned or publicly-owned and more information click here.

In recognizing exemplary performance, One Planet Awards categorizes professionals into two- the team’s category and the executive’s category. Other two classes honor products and services. Under services, the awards recognize marketing, PR, Communication, among others and what Troy knows.

A Deserved Award

Mr. Troy McQuagge deservedly won the award bearing in mind that he has contributed significantly to the growth of USHEALTH Group over the recent past. Before taking up his current role, he had transformed the organization’s subsidiary company, USHEALTH Advisors into a leader in the healthcare industry. It was due to this role that he got the promotion to the CEO post in 2014. Two years at the helm, Troy has again demonstrated his leadership and managerial prowess by leading the company’s resurgence. Thanks to him, USHEALTH Group currently competes at the highest levels in healthcare-related insurance provision. Consequently, he has overseen the increase in profit margins.

Sharing the Honor

Mr. Troy McQuagge demonstrated his team leadership skills when receiving the award. He thanked the awards organizers for honoring him with the award and recognizing the contribution USHEALTH makes in the industry. He, however, was wise not to bask in the glory and forget his colleagues. He shared the honor with everyone at USHEALTH Group saying that they share the same commitment to making healthcare affordable to all.

Troy McQuagge

Troy McQuagge is an experienced sales professional with over three decades of service as a sales executive. A native of Panama City in Florida, he pursued his university education at the University of Central Florida and Troy’s lacrosse camp.

Troy has spent most of his professional life working in Texas. He worked for Allstate Insurance for 12 years and UICI/Health Market for 15 years before joining USHEALTH Advisors in 2010.

Billionaire Dick DeVos Comes Clean about Why They’ve Given Out $139M to Charity

Recently the DeVoses got voted in as one of the top 30 most charitable families in the U.S.A by Forbes Magazine. Over the years the media has both supported and vilified Betsy and the husband, Dick DeVos in near-equal measure. The criticism arose from the fact that these people have spent a massive fortune supporting Republican officials and charity work for the past thirty years. That amount sums up to $139M from Dick and Betsy alone, according to reliable sources at The larger family has given away a jaw-dropping, 1.33 billion dollars.


Amounts Donated in 2015


Richard DeVos is the heir to the billion-dollar tech empire built by his late father while the missus is the daughter to billionaire industrialists from the Grand Rapids area of Michigan. Dick and the wife have two passions and these are helping out poor kids in private schools and supporting their political party, the Republican Party. Education ranks higher on their agenda and no wonder the powerful Washington couple coughed up a massive $3M to sponsoring private school causes like advocating for more tax breaks for the children and sponsoring needy but bright students to get higher and quality schooling.


Sorry State of the American Education System


If there’s one thing that the DeVoses have gotten disenfranchised with is the state of the American Education System. It pained the couple to see how their children could afford to get to attend the best private schools in the world and later go on to become successful business people and other leaders in the society while the children of poor families got robbed of that chance and opportunity to live to realize their full potential. And, that’s where their campaign started and they haven’t looked back ever since.


Tax Breaks and Lunch Vouchers


Reviving the American dream won’t be akin to a pleasant walk in the park for the current Secretary of Education and her husband. As is to be expected, Betsy’s stance, especially on lunch voucher programs for students from poor backgrounds in private schools, hasn’t augured well her rivals in the Democratic Party. The latter are up in arms vehemently protesting her decisions to funnel more funds and government support for charter schools. The Dems are referring to her strategy as a ploy to funnel vital public resource funds to inconsequential endeavors. But that isn’t the case, the democrats are mostly being arm-twisted by their powerful donors and supporters to do all that is possible to detract progresses Mrs. Betsy and the Trump have lined up.


About Dick DeVos


Dick got born as Richard Marvin DeVos Jr. on October 21st, 1955. His father was a prominent American business person who built the Amway Corporation. In 2006, Dick lost the gubernatorial seat in Michigan to a Democrat. Dick married Betsy and together they went ahead to bear four kids. Today, Dick has six grandchildren. He’s previously been in charge of running successful companies like the NBA Franchise, Orlando Magic, Alticor or Amway and finally their energy solutions firm, Windquest Inc. He is one of the biggest donors to schools and other causes like medical research in the nation.